


一 | Ohio residents this week began voting on a constitutional amendment whose fate will ultimately determine abortion access in the state.Voters are considering two ballot initiatives; ballots began being accepted on Wednesday and go through Election Day on Nov. 7.The two measures are: Issue 1, the amendment that if approved would add abortion rights to the state constitution; and Issue 2, which would legalize recreational marijuana.The proposed abortion amendment would establish an "individual right to one's own reproductive medical treatment including but not limited to abortion" and then creates legal protections for those individuals, among other guarantees like for contraception and fertility treatment.The marijuana measure, if passed, would make Ohio the 24th state to legalize cannabis and would allow adults 21 years and older to buy and possess up to 2.5 ounces of flower and 15 grams of extract.In August, Ohio voters resoundingly rejected a contentious, Republican-backed ballot measure that would have raised the threshold for future changes to the state constitution -- an effort that would have specifically made it more difficult for the abortion amendment to pass.When the U.S. Supreme Court struck down its previous Roe v. Wade ruling, in 2022, the justices returned the question of abortion access to individual states. Since then, while some states have largely ceased abortion access, others have taken up ballot measures that put the question before voters. In those cases -- in both red and blue states so far -- voters have rejected the potential for abortion restrictions and bans or elected to expand access.On Sept. 27, the Ohio Supreme Court started hearing arguments about the state's six-week abortion ban, which was previously put on hold by a lower court.The success or failure of the abortion ballot measure could render that case moot, if state voters add abortion access to their constitution.Both sides have built up mobilization efforts over the past few weeks -- knocking on doors, canvassing and hosting rallies across the state."Whether you're pro-life or pro-choice, Issue 1 just goes too far," Ohio Gov. Mike DeWine, a Republican, said at a recent event at the Ohio GOP's headquarters.Ohio Democrats claimed last week to have been inching toward 100,000 doors knocked and more than 100,000 calls made in the time since their win in the August special election."We're not leaving anything behind as we work to protect women's rights to choose and prevent Ohio's extreme abortion ban from taking effect," Ohio Democratic Chairwoman Elizabeth Walters said during a recent press briefing.There's also been significant financial investment in the race. According to numbers from AdImpact released last week, $12.3 million had been spent or reserved in advertising around the abortion ballot measure, with anti-amendment groups outspending amendment supporters by about $1.6 million.

二 | 它们不仅是简单的信息展示,更是一场关于“理性”与“守护”的公共对话,在城市的喧嚣中发出属于自己的光。左侧灯箱亮着安心购彩的提醒,右侧灯箱同样以绿茵场为主题呼应着克制的热爱,而中间那格灯箱里,没有赛程表,没有竞猜指南,只站着三排永远在笑的乐小星,和一串关于公益金去向的答案。一盏足球灯:把“理性”写进热情里位于市中心的公交站台,承载着巨大的客流量与关注度。宿州体彩精准锁定这一宣传阵地,将“安心购彩 体彩守护”的口号与世界杯的热烈氛围相结合,稳稳立在公交亭之上,像球场上那道不算醒目却至关重要的边线,告诉每一个驻足的人:热爱可以全力以赴,但参与必须量力而行;你可以为进球欢呼,但请务必保持头脑清醒。这正是责任彩票最朴素的表达:不拒绝热爱,但守护边界。它既不扫兴,也不放纵,只做那个在你热血上头时轻轻拍一下肩膀的朋友。一柜乐小星:让“公益”有了温度和表情如果说左右两侧传递的是“参与要理性”,那么中间这格灯箱回答的,是每一个购彩者都该知道却鲜少深究的问题——“参与了,然后呢?”这里没有世界杯,没有比分。取而代之的,是一组清晰的公益金使用方向展示,向来往群众宣告公益金是全民健身步道上新增的器材,是乡村学校里新铺的篮球场,是社区老年活动中心里亮起的灯,是脱贫攻坚家庭收到的那份生活物资。体彩公益金“来之于民、用之于民”的承诺,在这方寸之间被拆解成一条条看得懂的信息,像一本公开的账本,坦然地贴在每一个路人面前。每一注两元的彩票,一半是幸运的期待,另一半是早已出发的善意。而最打动人的,是站在这些信息旁边的那个小人。乐小星,体彩的公益IP形象,从平面海报里走了出来,被安放在站亭中央的橱窗里。他笑着,微微前倾,像是在说“你好”,也像是在说“谢谢”。公交站亭原本只是一个信息中转站,人们在这里抵达、离开、匆匆路过,很少有人为它停留。但乐小星的出现,让这处公共空间忽然有了表情、有了情绪。透过玻璃,小朋友趴在橱窗前跟他打招呼,年轻人举起手机和他合影,老人多看了两眼然后默默笑了——一个简单的卡通形象,让“公益”从一个需要被解释的词,变成了一个可以被看见、被记住、被喜欢的笑脸。那排叫乐小星的卡通小人,会一直微笑着,提醒每一个见过它们的人:你未必光芒万丈,但始终温暖有光,也替所有被体彩公益金帮助过的人,向每一个驻足的路人轻声道谢。

三 | 方寸之间,责任与守护的双向奔赴
宿州体彩选择公交站台这一“微阵地”,是因为它恰到好处地嵌入了城市的日常。

四 | 旁边是商圈,周边是社区,等车的人群里有买菜的老人、通勤的上班族——他们中的许多人或许从未走进过体彩店,也从未认真思考过“彩票和我有什么关系”。而这座站亭恰好补上了这一课:让责任彩票走出体彩店,走进公共生活,触达那些原本“无关”的人。将责任公益的理念从被动说教转变为主动浸润,市民在等车的间隙,抬头可见理性购彩的提醒,低头可思量公益的深意。

五 | 等一辆公交的时间刚好够一个路人看完三个灯箱,读完公益金的去向,看一眼乐小星的笑脸,消化一句“安心购彩”的提醒。然后车来了,人群上车离开,但有些东西被悄悄留下了——可能是下一次路过体彩店时多一分的清醒,可能是某天偶然想起那个站亭上说“我的钱去了哪里”,可能是回家后指着手机里的照片跟家人分享:“今天在公交站看见一排挺可爱的卡通小人。”一座公交站亭,三格灯箱,几排乐小星。宿州体彩用这方寸之地完成了一次关于责任与公益的安静告白——不必盛大,不必喧哗,只要在你等车的时间里,恰好抬头,恰好看见。而看见了,就不会再忘记。

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